Q&A: Build business, chase life


Our Q&A Column is a way for us to highlight the interesting people within our community.

This week we talked with local entrepreneur Jesse D Poole.

Why Were You Interested In Your Current Role/Job in the Beginning?

Being an entrepreneur is in my blood. I truly enjoy helping other small business owners feel empowered. Owning a business is powerful. Having the knowledge and the right tools can help separate you from everyone else. It’s important to have a skill set, while utilizing the ever evolving technology that’s at our fingertips. Empowering business owners to harness their skill set and grow to understand the technology that’s available to them is rewarding.

What Are The Roles Of Your Position?

I’m an artist first so my favorite things to do are to design and create. My cameras help me capture and share the stories for our clients. Poole Media Co. helps businesses be successful, from the ground up. It starts with registration and involves everything from photography and videography to graphic design, websites and consulting.

What Major Challenges Have You Faced So Far?

Being a small business is a challenge in itself. We struggle between growing and expanding, and being able to provide our clients with the one-on-one relationships they deserve. It’s growing pains. Growing at the right scale, at the right time is important, but you can also grow too fast and end up overwhelmed and unable to operate effectively.

What Kind of Strategies And Mindset Is Required For This Role?

With any business, you can’t accept defeat. They say that the definition of insanity is doing the same thing over and over, expecting a different result. I say this is the definition of doing business. Sometimes, it’s trial and error. It’s over and over because you know the process, you just have to find the right sequence that leads to success.

How Do You Stay Motivated In Your Work?

It’s pretty easy to stay motivated because I’m always doing something different. The “change of scenery” keeps my line of work interesting. Having the mindset of “have camera, will travel” keeps you on your toes. You’re always excited for what the next day brings.

Describe A Time When You Failed In This Role And The Lesson You Learned?

Losing a client can feel like a failure. We build relationships with our clients after years of service. While it’s not necessarily a “failure” on anyone’s part, it’s just a part of business. If you take more than you give, or vice versa, you’re eventually always met with disappointment. The client is just as let down as you are in yourself. The key is to find balance.

Tell me something fun that not many people may know about you.

I talk in weird voices, to pets, to people, to the pizza delivery driver as he/she drives away. I made up random songs throughout the day, about things that occur around me. And no, if you see me in public don’t ask for a demonstration because it’s not gonna happen.

If You Could Time Travel, When Would You Go?

I spend more time living “in the now,” then I do daydreaming about fantastical impossibilities. If I had to answer, I’d want to travel into the future to see what things will be like years from now. But it’s also go be among the first adventurers that we’re dispatched to explore the national parks throughout our country. I’d have had a ton of fun taking some of the first landscape photos of these wilderness areas.

What’s Your Best Natchitoches Memory?

Meeting my wife Corey on the campus of Northwestern State University.

What Is The Best Piece Of Advice You’ve Received?

Expect the worst and hope for the best.

What Accomplishment Are You Most Proud Of?

I’m most proud of the things I have yet to accomplish. The potential. I’m proud of where I’ve come from, leading up to where I am now. I feel like I’ve barely scratched the surface of what I want to do. I’m proud of the experiences and the things I’ve learned along the road of my entrepreneurial journey. I’ve been an entrepreneur for almost as long as I’ve been working.