Industry-Driven Educator Brings Vision, Collaboration, and Student-Centered Focus to NSU’s College of Business and Technology
By Frank Johnson | Natchitoches Parish Journal
A New Era of Leadership at NSU
NATCHITOCHES, La. — Northwestern State University has announced that Dr. Scott Wysong has been selected as the next Dean of the School of Business, pending approval by the University of Louisiana System Board of Supervisors at its December 11, 2025 meeting. Dr. Wysong will officially assume his duties on January 5, 2026.
The appointment follows a comprehensive national search and on-campus interviews with several highly qualified candidates. University officials expressed appreciation for the faculty, staff, and members of the Dean’s Search Committee who contributed to the process.
About Dr. Scott Wysong
Dr. Wysong holds an MBA and PhD in Marketing from the University of Texas at Arlington and a BA in Economics from Vanderbilt University. He brings more than 25 years of combined academic and private-sector experience to NSU, including nearly a decade as Director of Operational Audits for Osteopathic Health System of Texas in Fort Worth, where he led large-scale operational reviews and developed performance benchmarks for healthcare organizations.
Since 2001, he has served as Associate Professor and MBA Program Director at the University of Dallas, overseeing graduate-level business programs and teaching courses in marketing, management, and strategy. His international teaching experience includes serving as an Adjunct Professor in Entertainment Venue Management at The Hong Kong Academy for Performing Arts (2009–2011) and Adjunct Professor of Marketing at Universidad Católica de Ávila in Spain (2015).
Dr. Wysong has also presented research at international conferences, including the Sport & Society Conference at Cambridge University (UK). His research has been published in several academic journals, and he is the author of the book Attack Dog Marketing.
He has conducted applied research for more than 100 firms nationwide, including economic-impact studies for events such as the Duck Commander Independence Bowl, Red River Revel Arts Festival, Taylor Swift’s 1989 Tour, Garth Brooks concerts, and other major regional and national events.
Dr. Wysong has been an active member of the International Association of Venue Managers (IAVM) for 22 years, assisting their Academy for Venue Safety and Security for the past seven. He also serves on the Board of the Radiance Technologies Independence Bowl and is an active member of the Rotary Club of Shreveport, which he joined in 2012. He is a Paul Harris Fellow within the Rotary organization.
In addition to his academic work, Dr. Wysong and his wife, Erika Wysong, own and operate Wysong Brand Solutions, LLC, a consulting firm providing marketing strategy, event analytics, and brand research services for regional and national clients.
Looking Ahead
In the weeks leading up to his official start, Dr. Wysong will collaborate with NSU leadership and faculty to prepare for the Spring 2026 semester. His early discussions have focused on enhancing industry connections, supporting faculty development, and creating a more integrated learning experience across business disciplines.
What Comes Next
Dr. Wysong’s arrival marks a new chapter for Northwestern State University’s School of Business — one emphasizing collaboration, innovation, and connection between the classroom and the marketplace.
His blend of professional experience, academic rigor, entrepreneurial leadership, and applied research is expected to strengthen NSU’s reputation as a center for business education and economic impact across North Louisiana.
- Must be approved by the University of Louisiana System Board (ULS).
Sources
University of Dallas
LinkedIn
Wysong Brand Solutions, LLC
Welcome to Northwestern State University, Dr. Scott Wysong.
