Sharpco Hotels Group Spotlighted at 2023 Choice Hotels Convention

Sharpco Hotels Group, a leading hotel development and management company, was featured during the most recent Choice Hotels International Annual Conference held in Las Vegas, NV.

The video highlighted its Comfort Suites Natchitoches property, which was renovated during 2022 utilizing the brand’s new recently introduced Rise & Shine design prototype designed for guests that want to feel refreshed and ready to take on the day. The package offers guestrooms and public spaces that can transform from day to night or business to leisure to better meet maximize customer experience and owner investment. 

Choice Hotels selected Shaprco’s Comfort Suites as a “Brand Hero” as its team exudes the spirt of the importance of teamwork, and listening to guests against a reimaged backdrop.  

“We’re honored to be chosen as a brand hero at this year’s convention, said Jay Sharplin, President of Sharpco Hotels Group. ” ‘It all adds up’, sums up our Sharpco Hotels philosophy’ when you do the little things and are consistent, success happens. I’m very proud of our team for showing other Choice Hotel branded properties and the world how we conduct our business.”

About Sharpco Hotels Group

Sharpco Hotels Group, a hotel development and management company headquartered in Natchitoches, Louisiana with a mission is to provide the best lodging experience always focusing on three principles: Value, Exceptional Service and Cleanliness. Connecting and creating memories for business or for pleasure is our ultimate commitment to each and every guest. visit

About Comfort 

The Comfort brand, franchised by Choice Hotels, has been trusted by travelers and hotel owners for nearly 40 years. With over 2,100 hotels open worldwide, Comfort Inn®, Comfort Inn & Suites®, and Comfort Suites® properties are ready to welcome business and leisure travelers everywhere they need to be. The Comfort brand family recently completed a multiyear transformation initiative that resulted in updated guest rooms, refreshed public spaces, and a new, modern logo—signaling to guests on the outside of the hotel that something’s new on the inside. As the largest 100% smoke-free hotel brand in North America, Comfort hotels offer complimentary amenities that include a hot, hearty, and healthy breakfast, free Wi-Fi, business center, and fitness center or swimming pool at most locations. For more information, visit