NSU names Amy Lee director of Marketing and Branding

Amy Lee has been named director of Marketing and Branding at Northwestern State University, pending approval by the Board of Supervisors of the University of Louisiana System.  Lee will be responsible for the university’s brand, graphics identity and social media presence.   

“It is an honor to return to NSU in this capacity. I have been fortunate to serve the Natchitoches community throughout my career and I am looking forward to continuing that while at Northwestern,” said Lee. 

Lee was previously public relations and marketing manager for Natchitoches Regional Medical Center. She began her career as director of outreach and engagement for Cane River National Heritage Area, promoting cultural tourism for the region.   

A native of California, Lee earned a bachelor’s degree in Hospitality Management and Tourism at NSU in 2019 and is a 2021 graduate of the Louisiana Tourism Leadership Academy.  In the community she is involved with the Service League of Natchitoches, Natchitoches Young Professionals and was recently named one of NYP’s 4 Under 40 honorees for excellence in community leadership and professional achievements.  

“The staff at NSU is so hardworking and dedicated to our students. I look forward to seeing what we can accomplish together.”