Northwestern State University alumna Brandi Brammer has been appointed senior vice president of global music operations at UTA (United Talent Agency), a leading global talent, entertainment, sports and advisory company that represents talent across film, television, music, sports, video games, branding and licensing, fine arts, broadcasting and several other industries. It’s one of largest agencies of its kind in the world.
Brammer, who is based in Nashville, previously was vice president of people and business partnerships. She will now lead the day-to-day operational work of UTA Music worldwide, spanning human resources, legal and business affairs, finance, facilities and technology initiatives, as the practice continues its expansion.
“I’ve already begun digging into the systems and processes across the department and am looking forward to getting to know all the staff on a deeper level,” she said. “I’ll be spending some time in our offices across the U.S. and just got back from our London office grand opening.”
Brammer earned a degree in Hospitality Management and Tourism at NSU in 1997 and began her career in the music department at Creative Artists Agency in Los Angeles in 1999 with her career path leading to director of operations and special events for the Academy of Country Music. She then returned to CAA for a decade of responsibilities in human resources before joining William Morris Endeavor (WME), first as a senior executive for operations and strategy and later as vice president of human resources. She joined UTA in 2021, the year the company opened its Nashville headquarters.
“I enjoy collaborating with colleagues and developing processes and structure to support the thriving business. I also love helping folks develop in their careers,” Brammer said.
Brammer said the music industry can be very rewarding, but success takes a lot of hard work and dedication. Those interested in that type of career need to be mobile.
“If you want to be in the music industry, you likely need to move to Los Angeles, New York City or Nashville, which is where the majority of the industry is located,” she said. “Move, network and start building your career. You won’t regret putting yourself out there and going for it.”