NSU announces hiring of Andrew Clausen for marketing, promotions post


After a year at Harvard as a marketing and promotions assistant, Andrew Clausen has returned to the Northwestern State athletics department as director of marketing and promotions.

Clausen, who graduated from NSU with a master’s in sport administration, came on board last month, said associate athletics director Adam Jonson. Clausen’s appointment was approved by the University of Louisiana System’s Board of Supervisors.

He replaced Josh McDaniel after working side-by-side with him as a graduate assistant for three semesters prior to taking the position at Harvard. Clausen’s first experience in athletic marketing and promotions came at Texas-San Antonio.

“Andrew returns with big shoes to fill following the work done by Josh McDaniel,” said Jonson. “I believe that Andrew has prepared himself well to excel in the position given his experience at three Division I institutions. Also, his experience as a graduate assistant at NSU will serve him well in expanding relationships across campus and in the community.”

Clausen spent a year in Boston at Harvard as a marketing and promotions assistant.

Clausen directed in-game promotions for Crimson football games, coordinated social media efforts for the Harvard athletics marketing department, produced online graphics and printed materials, developed marketing and promotional plans for men’s and women’s basketball and helped lead group ticket sales for men’s and women’s basketball.

Clausen’s first stint in the Northwestern State athletic department came as a marketing and promotions associate while he completed his master’s degree in May 2015. For three semesters, Clausen was responsible for implementing a marketing plan for Northwestern State softball and implementing and executing promotional plans for soccer and volleyball. Clausen also coordinated tailgating activities and sales for NSU football.

Clausen earned his bachelor’s degree in kinesiology with a focus in sport management from Colorado Mesa University in 2013. He began his career as a marketing intern at Texas-San Antonio.

Clausen is engaged to former Northwestern State softball standout Cali Burke.