The Natchitoches Historic District Development Commission met at the Grand Ecore Visitors Center Nov. 16. The Natchitoches Branding Initiative is in progress and the discovery/research phase was wrapped up Nov. 17.
The Graham Group is working with the NHDDC and the City on this branding project and they received over 300 responses from residents, stakeholders and visitors. This will help them develop a well rounded voice for what people think of Natchitoches now and what they want it to be in the future.
They will move into the “define” phase next, which will look at crime statistics, infrastructure needs, and look at where natchitoches should be versus who residents and tourists think the City is.
The development phase will come last and will determine a new logo and colors. This should be completed by mid to late January.
The initiative is on schedule and the next big things will be the story and physical attributes for the new brand.