September is Life Insurance Awareness Month

By Lance Lopez, Agency Manager

September is Life Insurance Awareness Month, a nationwide campaign created in 2004 by Life Happens, an organization dedicated to educating consumers on financial products and topics. Did you know that according to a 2010 study performed by LIMRA, 44% of adult Americans are without any life insurance? In fact, a later 2016 study by Life Happens and LIMRA showed that 1 in 3 households would immediately have trouble paying for living expenses if the primary wage earner died. The study cited that the primary reason for the lack of necessary coverage of some 40% of Americans was a lack of knowledge about the cost and type of policy that they needed. When you put turn those percentages into actual numbers, that means over 142 million people do not have the coverage they and their families need.

We at Farm Bureau want to do our part by educating as many people as possible about the crucial role life insurance plays in every family. Nearly every day, Abe Ackel and I meet with men and women to discuss what policies best suit their family’s financial needs. We explain that the primary purpose of life insurance is to protect the standard of living of those who are left behind once someone dies. Death is a part of life that we must all endure, but even in death, we can ease the burdens of our loved ones by providing for them.

This month, Farm Bureau is offering free life insurance needs evaluations. For more information call 318-352-8111.