Since Engage Federal Credit Union announced its new name in July 2018, response has been overwhelmingly positive. “Our new name reflects the high-quality customer service that sets us apart from other financial institutions. Now that folks are learning that anyone who lives, works, attends church, or school in our area can join Engage, new membership has increased substantially”, states Kathy Deloney, CEO of Engage.
The credit union hopes its new logo attracts new members, particularly, younger members as well as individuals who currently may not be using mainstream banking services. Engage has completely revamped its website, www.engagefcu.org , making it more user-friendly with easy access to online banking services or to fill out a loan application. Rebranding the credit union is an ongoing process which is scheduled to be completed in 2019. The new logo has been added to the mobile app and to the signage in front of the branch located at 256 HWY 3175 in Natchitoches.
Supporting local business and promoting economic development in the region is important to the credit union’s mission. In addition to the rebranding campaign, Engage has introduced a new low-cost Seed Loan for microbusinesses and small businesses. “The Seed Loan is a quick and easy way for local entrepreneurs to get extra cash to meet ongoing expenses, purchase a vehicle, increase inventory or add employees”, Deloney explained.
Engage is a locally owned “Community Development Financial Institution” (CDFI), a certification from the U.S. Treasury provided to lenders whose focus is to expand economic opportunity for underserved people and communities. Products and services designed by CDFIs promote financial stability for individuals and communities. To encourage individual savings, Engage is also offering some of the highest rates on Certificates of Deposit (CDs) in the area. The credit union’s experienced and knowledgeable staff also provides help with budgeting and credit counseling.
“We encourage everyone to stop or give us a call to see how we can help them with their finances. As a CDFI, we spend extra time to look for ways to say ‘yes’ when someone needs a loan”, said Deloney. “Our new name, Engage, is perfect because that’s exactly what our staff is dedicated to doing!”
Visit Engage at our branch at 256 HWY 3175, Natchitoches and close on a loan of at least $1,000.00 and you will be offered a spin on the new Prize Wheel! Prizes include promotional items, such as baseball caps, charging stations, water bottles, Bluetooth speakers, umbrellas and even $100 cash!