Northwestern State Athletics doubles #GivingTuesday goal to deal with COVID-19 pandemic impact

Northwestern State Athletics is built on family and community, and the Demons are asking for support on #GivingTuesday this week.

The NSU family has helped the Demons break donation records on four straight #GivingTuesdays, which has evolved into a global day of giving on the Tuesday after Thanksgiving (following Black Friday and Cyber Monday).

Because of the financial impact wrought by the COVID-19 pandemic, NSU Athletics is doubling its annual #GivingTuesday fundraising goal to $50,000.

“We can’t say enough about how donors have risen to the challenge in the past, which includes breaking a record on an unplanned Giving Tuesday in May because of the pandemic,” said Dr. Haley Taitano, deputy athletic director. “We’re leaning on the NSU community again in this giving season.

“Unfortunately, we haven’t had usual revenue streams like ticket sales, guarantee games and team and department fundraisers. We’re asking for fans and alumni to be involved in any way they can.”

Fans can give in a number of ways Tuesday to the Demons Unlimited Foundation, which is a non-profit entity supporting NSU Athletics through scholarship funding for all 14 sports, facility enhancement, student-athlete recruiting efforts and coach retention performance bonuses among other methods.

Donations will be accepted online at nsudemons.com/givingtuesday or a check can be mailed to the DUF (address is 468 Caspari St, Natchitoches, La., 71497).

Mobile gifts can be made by texting “NSUGIVINGDAY” to 41444.

Former student-athletes can also join the N-Club by texting “NCLUB” to 41444. Members can tailgate and reminisce with other former NSU student-athletes and at other events while supporting current Demons with a $60 annual contribution (free for first-year graduates).

NSU seniors in baseball, softball, tennis and track and field had their 2020 seasons prematurely ended by the pandemic, and the DUF is shouldering the extra scholarship cost (nearly $300,000) for these seniors to return and finish their careers on the fields and courts.

The DUF has been tasked with raising $1 million this year, which is done primarily through corporate sponsorships and fundraisers but also includes donations from private individuals.

Another way to contribute on #GivingTuesday is to start a Perpetually Purple scholarship or contribute to an existing scholarship.

For more information on donations/scholarships, contact Dr. Haley Taitano at blounth@nsula.edu.