Gould serving as Chair of CVB Association

Arlene Gould, Executive Director of the Natchitoches Convention & Visitors Bureau, is now the Chair of the Louisiana Association of Convention & Visitors Bureau.

Gould served as Vice Chair of the association in 2020, and assumed the Chair position in November. Her term will continue through 2021.

“I am honored to be serving as the chair of LACVB,” said Gould. “The association consists of like-minded, tourism-oriented men and women who are working toward one goal of serving Louisiana’s tourism industry.”

The mission of the Louisiana Association of Convention & Visitors Bureaus is to serve as the collective voice of Louisiana’s destination marketing organizations and provide members with education, networking and marketing opportunities.

About the Louisiana Travel Association
LTA is a trade association leading and strengthening Louisiana’s vibrant tourism industry through promotion, education and advocacy on behalf of our members. Tourism generated $1.8 billion for Louisiana in 2017 and employs more than 236,000 people throughout the state.