First impressions are essential and the Natchitoches Parish School Board is taking this to heart as it works to improve branding at schools. Currently when you drive by Natchitoches Central at night, it looks like a nondescript building sitting in the shadows. Lighted signage is being installed on the facade of the school building.
Lakeview has its new football field with a fieldhouse and the outside of the school building will soon have new signage and a new look. The plan is to update the branding and overall look of every school in the district.
“It’s a new way of presenting ourselves,” said Finance Director Lee Waskom. “It’s a way to show pride in our schools.”
Phase 1 of branding for Natchitoches Central includes updating the overall look of the campus. Branding is part of the culture at a school and it’s important to get the town and family members behind the look and everything that goes on at school from academics to athletics.
Phase 1: Lighted signage, big mural on the side of the gym that’s 20×30 feet
Phase 2: All the flag poles will have banners, painting and decals around the entrances, big two-story banners going on the outside sides of the gym (estimated to be installed by late October).