By DOUG IRELAND, Journal Sports
The Billy Cannon exhibit that opened a year-long stay Thursday night in the Louisiana Sports Hall of Fame museum at 800 Front Street celebrates the storied career of LSU’s 1959 Heisman Trophy winning running back.
But that’s just one aspect of a comprehensive collection of items from the Cannon Family Trust tracking his 80 years, ending when he died in his sleep in 2018. “Billy Cannon: They Called Him Legend” showcases his sports highlights and also shares his fall from glory that landed him in prison. He gradually weathered the aftermath and ultimately regained his status as a sports icon while he became a profoundly positive influence, widely admired in his later years.
It was hard to tell who was more delighted among the museum visitors in Natchitoches Thursday evening, but it would be tough to top the smiles from his widow, Dot (who turns 88 next week), his three daughters (Gina McWilliams, Dara Kelsoe, and Bunnie Cannon) and Jay McWilliams, a son-in-law.
“He would be very thrilled that y’all are able to see this and learn from his story,” his youngest daughter, Bunnie, told those who got the first look at the exhibit that will remain in the Natchitoches museum for nearly a year. “It’s important that it stays up here for a while and people can see and know who he truly was.
“He loved the people here. Whenever he would come here, he would always stay for several hours and sign autographs and talk with people. He had a great respect for everybody here and was so proud to be in the Louisiana Sports Hall of Fame,” she said.
Thursday’s audience included retired Natchitoches dentist Dr. Jerry Ferguson, who was in dental school with Cannon (while he played pro football) at the University of Tennessee. Also among those attending: impending 2026 LSHOF inductee Mike McConathy, former state Sen. Louis Bernard, Northwestern State football coach Blaine McCorkle, an LSU center in the late 1990s, and former Demons coach Jay Thomas, who grew up in Baton Rouge.
It’s a memorabilia-packed extension of an even larger exhibit showcased for the past 14 months at the Capitol Park Museum in Baton Rouge, part of the Louisiana State Museum system. It provides a visual and auditory review of Cannon’s life with items from his days at Istrouma High School in Baton Rouge to his college and pro stardom – and of course, it includes a replay of his classic Halloween Night Run, a weaving fourth-quarter 89-yard punt return as he dodged seven defenders for the only touchdown in an Oct. 31, 1959 7-3 victory over No. 3-ranked Ole Miss in Tiger Stadium.
It also covers his impact during many years of service as the director of dentistry at Angola State Prison, beginning several years after he finished 30 months in a federal minimum security facility in Texarkana after pleading guilty to counterfeiting charges in 1983.
Shreveporter Teddy Allen, who is in the LSHOF as a sports journalist, became close to Dr. Cannon in Baton Rouge following that prison sentence, when Allen covered LSU for the New Orleans Times-Picayune. Cannon, said his daughter, “loved Teddy Allen.”
“Dr. Cannon was good at everything,” said Allen. “He went to dental school, for some time had a thriving practice. Obviously he won the Heisman. Got married to his high school sweetheart, was a wonderful husband for 62 years, had all these children (five) and grandkids.
“The only thing he wasn’t good at was counterfeiting. That was it, the only thing he didn’t master, and it’s good for us that he didn’t, that all of that worked out like it was supposed to.
“The Halloween run story is fascinating. He had a fabled life. But his best run was those last two decades of his life when he turned it around, accepted the love that people wanted to show him. He made them feel valued, and they made him feel back on top of the world.”
As Cannon restored his reputation, and joined LSU teammates for anniversary celebrations of the Tigers’ 1958 national championship, the mutual admiration blossomed.
At LSU’s 2003 homecoming game, he was recognized in an on-field ceremony between the first and second quarters. The crowd gave him an extended standing ovation and LSU players raised their helmets in salute, with LSU athletic director Skip Bertman remarking to a friend, “He’s still the icon, isn’t he?”
Cannon was forthright in his 2016 autobiography, “Billy Cannon, a Long, Long Run,” and people appreciated his frankness. In a book signing at the Hall of Fame museum, hundreds stood for hours in a line winding through the two-story building, out the front door and around the corner. It took so long because Cannon inscribed personal messages on each copy, engaged every fan in conversation and posed for photos during an eight-hour span.
“It didn’t matter where we were,” said Jay McWilliams, “somebody would recognize him, come over and shake his hand. Didn’t matter who it was, he would always take time to shake hands and visit. He appreciated people, had a heart of gold.”
Along with the exhibit, an upcoming Louisiana Public Broadcasting documentary spearheaded by former Lt. Gov. Jay Dardenne will debut the week before LSU visits Ole Miss (Sept. 19) this fall, with hopes that it will be picked up by Netflix.
“He would absolutely love this,” said Bunnie Cannon. “He would want LPB to profit, because the support for public broadcasting is not what it used to be, and he was so Louisiana proud.”
“He was just a sweet, sweet man, as sweet a man as he was a ballplayer,” said Allen. “As a ballplayer, he was Herschel Walker 30 years before Herschel hit the field.
“This state was so blessed to have him, and his whole story. Somehow it was supposed to work out like it did,” said Allen. “He was as sorry as he could be for all that (trouble). It was incredible how he made amends for it.”
Contact Doug at sbjdoug@gmail.com
